Authenticity. Higher denominations of currency are watermarked to prove they are genuine. In the same way, we want to be people whose lives and relationships are marked by authenticity, integrity, and truth.
"But the goal of our instruction is love from a pure heart and a good conscience and a sincere faith." (1 Timothy 1:5)
Excellence. Fine paper often features a watermark as evidence of its quality. We strive for excellence, without compromise, in all areas of our ministry and lives, believing that excellence honors God and inspires people.
"Whatever you do, do your work heartily, as for the Lord rather than for men." (Colossians 3:23)
A lasting impression. The continual presence of water at a certain level leaves a mark long after it is gone. It is our hope, because we have lived faithfully as God's people, that long after we have gone we would make an impact for His Kingdom that would be seen for generations to come.
"You are our letter, written in our hearts, known and read by all men." (2 Corinthians 3:2)